Where your brand becomes part of a story
audiences will remember.
Catch the comedy.
Cast your brand.
Hook, Line & Sinker is a character-driven, family-friendly comedy series built for branded entertainment – where your brand becomes part of the story.
Set in the world of bass fishing, country music, and authentic Americana, Hook, Line & Sinker creates natural opportunities for outdoor, lifestyle, and consumer brands to connect with loyal, multi-generational audiences through humor, heart, and authentic storytelling.
As the series' offbeat crew of characters navigates the woods and waters with heart and grit, products become a natural part of their world. From fishing gear and boats to trucks, apparel, restaurants, travel, and outdoor lifestyle brands, partnerships feel authentic because they belong in this world.
Hook, Line & Sinker is more than a television series.
It is a strategic return-on-investment opportunity designed to entertain and create meaningful connections between brands and audiences.
Born in the Outdoors.
Built for Brands.
How Our Cast Got Hooked
CLICK TO WATCH
Hook, Line & Sinker follows Mark Nixon, a once-renowned professional bass fisherman whose tournament glory days are behind him. Searching for purpose and perhaps a second act, he purchases a rundown bait shop next to a luxury resort.
With his unpredictable best friend Hugh and his sharp, skeptical wife Crystal by his side, Mark discovers that running a bait shop requires the same heart, hustle, and humor that once defined his life on the water.
While fishing provides the setting, the series is ultimately about marriage, loyalty, rivalry, reinvention, and second chances.
For brand partners, this character-driven world creates authentic opportunities for products, places, and experiences to become part of the story, not interrupt it.
Half-hour • Single Camera • 10 Episodes
Great For All Ages
Family-Friendly Sitcom
The Story Behind the Opportunity
The Talent Behind the Story
"It’s just good clean wholesome fun with a Southern twang, but it’s also so fresh, new, funny, and unlike anything I’ve ever seen on television or streaming."
TRACY BYRD
Country music artist, actor, & professional bass angler
Why They Said Yes
Award-winning entertainers and respected outdoor personalities bring authenticity, credibility, and audience recognition to Hook, Line & Sinker, creating a world viewers will love and brands will be proud to join.
Tracy Byrd
Multi-platinum country music artist, accomplished actor, and an avid professional bass angler brings authencity to the lead role of Mark Nixon.
Mark Zona
Well-known fishing show host and accomplished on-screen personality whose sharp wit and comedic timing make him a natural fit as John Terry, the ego-driven billionaire who fuels the rivalry with Mark.
William Ragsdale
Accomplished film, television, and stage actor who adds humor and charm as the small-town sheriff trying to keep the peace between Mark and the rival resort owner.
See why award-winning entertainers, acclaimed actors, and outdoor icons believe in Hook, Line & Sinker.
"Fresh. Funny. Endearing characters. It’s the kind of storytelling I think we could all use to lift us up and make us laugh."
TERRY FARRELL
Acclaimed television actor
"When Mark asked me if I’d like to be the director of photography for this series, I jumped at the chance. There’s no way I’d miss being part of this!"
JONATHAN WEST, ASC
American Society of Cinematographers
Terry Farrell
Acclaimed television actor known for Becker and Star Trek: Deep Space Nine returns to series tv in the role of Crystal Nixon. Mark’s skeptical, yet loving wife.
Rodney Carrington
Platinum-selling comedian, sitcom star, and Netflix special performer portrays Hugh bringing humor and heartfelt chaos to the series as Mark’s unpredictable best friend.
John Godwin
Fan-favorite personality from Duck Dynasty appears throughout the series as Allan Tompkins, a general store owner.
"I’ve worked with Mark Maness a lot over the last two decades, and know that whatever project he chooses to work on, it will be good. That’s just in his DNA!"
KEVIN VANDAM
All-time Greatest Professional Fisherman
The Team Behind the Vision
From major studios and network television to award-winning production and strategic marketing, our leadership team brings the experience to deliver a branded entertainment property built for audiences and the brands that want to reach them.
Executive Producer
MICHAEL KATCHMAN
Seasoned studio executive and former Senior Vice President of Sales for Orion Pictures, MGM, Lionsgate, and First Look Pictures.
Creator, Executive Producer, Lead Writer
MARK L. MANESS
Award-winning producer, director, cinematographer, and writer with feature films and television series on ESPN, Outdoor Channel, and Sportsman Channel.
Line Producer
LEE LEVIN
Producer, director, and founder of Selfish Entertainment, collaborating with major studios and currently producing the Jim Henson Company series Homegroan.
Producer
CHRIS SAITO
Chief Commercial Officer at Vubiquity.
Sales and marketing executive with deep experience in media services, SaaS, brand development, and go-to-market strategy.
Producer
JULIA WALKER
Creative strategist and marketing executive shaping the series' identity, pitch materials, and sponsor messaging.
Cinematographer
JONATHAN WEST, ASC
Star Trek: Next Generation. Star Trek: Deep Space 9. Charmed. CSI: Crime Scene Investigation.
Editor
MELISSA MCCOY
Emmy-winning editor, known for her work on the extremely successful Ted Lasso tv series. (She will confirm her participation once a schedule is set.)
